Paid Media Manager

• Role: Paid Media Manager
• Contract type: Permanent, full-time
• Location: Kent, London or remote
• Reports to: Head of Performance Marketing
• Salary: £55,000 – £65,000

Amtivo Group provides certification, inspection and training services to national and local Government bodies, multi-nationals, enterprise clients and SMEs in over 40 countries globally. Our vision is to inspire and enable organisations globally to reach their true potential, by making governance, compliance and inspection a truly positive and valuable experience. Our purpose is to provide confidence and assurance to our clients through the delivery of impartial, expert certification services, drawing on sector expertise and a commitment to delivering an exceptional high-quality client experience.

Job Purpose

Responsible for developing and implementing strategies to drive qualified lead generation and revenue growth through paid digital channels. The role works closely with the New Business Squad and the Head / Director of Revenue Marketing to optimise campaign performance and maximise pipeline generation from paid media activity.

The role collaborates with teams across the wider business to ensure paid acquisition campaigns align with commercial priorities, product positioning and territory growth strategies. It owns the management and optimisation of paid media channels and agency relationships, ensuring investment decisions are data-led and performance-focused while continually improving lead quality, conversion and return on marketing investment.

Accountabilities

Acquisition strategy, planning & optimisation

• Develop, execute and continuously optimise paid media programmes (e.g., paid search, paid social, retargeting and other paid placements) aligned to New Business acquisition priorities.
• Build campaign strategies that balance direct response outcomes with brand and user experience considerations, in line with agreed objectives.
• Evaluate budget allocation and campaign set-up across accounts, monitoring spends versus budget and making recommendations to improve efficiency.
• Maintain test-and-learn cadence (creative, landing page, audience and bidding tests), documenting hypotheses, outcomes and next steps.

Paid search delivery (New Business primary; Existing Business limited)

• Own day-to-day direction of paid search activity, including keyword strategy, ad group structure, ad copy direction and ongoing optimisation guidance to agencies.
• Support limited paid search initiatives for Existing Business where agreed, ensuring scope and priorities are aligned with squad needs and wider acquisition governance.
• Work with Content and Website/CRO teams to ensure landing pages and messaging support for conversion and user intent.

Agency management & delivery quality

• Manage the relationship with third-party paid media agencies and contributors, ensuring clear briefs, delivery standards, timelines, and performance focus.
• Provide execution-based recommendations and challenge agency output where needed to protect budget efficiency and lead quality.
• Ensure tracking, naming conventions, and reporting inputs are consistent and auditable across accounts.

Paid media agency relationship & delivery ownership

• Hold direct, hands-on responsibility for the strategy, execution and optimisation of selected paid media accounts, including campaign build, optimisation and testing across multiple geographies.
• For accounts delivered in partnership with a paid media agency, own the strategic direction and ensure activity aligns to commercial priorities, market context and agreed acquisition objectives.
• Ensure a cohesive, joined-up paid media strategy across all accounts (in-house and agency-managed), balancing local market needs with group-level best practice.
• Set clear expectations, briefs and success criteria for agency-managed activity, ensuring recommendations and execution make commercial sense for the business.
• Challenge and guide agency activity using performance data, test learnings and market insight, ensuring decisions are evidence-led rather than default best practice.
• Ensure consistent standards for tracking, naming conventions, QA and reporting across all paid media accounts, regardless of delivery model.

Required Skills and Experience

• Significant experience managing paid search activity (hands-on or via agency) in a performance marketing environment.
• Experience managing paid social and remarketing/retargeting campaigns, and understanding how channels work together across the funnel.
• Strong working knowledge of Google Ads and Microsoft Ads; familiarity with Meta and LinkedIn Ads Manager environments.
• Ability to interpret analytics (e.g., GA4 and HubSpot reporting) and translate performance data into actionable recommendations.
• Experience working with A/B testing methodologies and landing page optimisation in partnership with CRO/website teams.
• Strong stakeholder management, presentation skills and attention to detail.
• Strong project planning and prioritisation skills; comfortable coordinating delivery through agencies and cross-functional partners.

Candidates with any/all of the following skills and experience will have an advantage

• Google Ads certifications (Search as a minimum).
• Experience with programmatic/display platforms and paid placements/affiliate-style partnerships.
• Experience in high-consideration / B2B services or regulated markets.
• Working knowledge of conversion tracking implementation and tagging best practice (in partnership with web/CRO resources).
• Experience promoting Software-as-a-Service products.

Tools and platforms

• HubSpot
• GA4
• Looker
• Google Search Console
• Dashboards/reporting tools
• Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager

How to Apply

If you’re ready to take on this exciting opportunity, please submit your CV and a cover letter outlining your relevant experience to recruitment@amtivo.com. We look forward to hearing from you!

At Amtivo, we are dedicated to fostering a diverse, equitable, and inclusive environment where authenticity thrives. We believe that true collaboration stems from valuing every individual’s unique perspective and experience. Our commitment to agility empowers us to adapt and innovate, driving superior performance. Upholding the highest standards of integrity, we strive to create a workplace where everyone feels respected, valued, and inspired to contribute their best. 

Amtivo Group is an Equal Opportunities Employer. The organisation provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history. 

Due to the high volume of applications we receive, we are not always able to provide individual feedback. We aim to contact applicants within 14 days if selected for interview.