British Assessment Bureau Announces Plans to Rebrand to Amtivo in Strategic Move to Enhance Client Value
British Assessment Bureau, a leading UK-based certification body and part of Amtivo Group, announced today that it plans to rebrand as Amtivo as the Group seeks to create a single, unified, global brand.
The plan to rebrand, which is the latest and most significant phase of Amtivo’s strategic shift toward a unified global identity under the Amtivo brand, is designed to deliver greater value to clients. It reflects a shared vision across the Group and completes the transition already undertaken by other certification bodies within the Group.
Caroline Plumb, recently appointed CEO of Amtivo adds: “Joining Amtivo at such a pivotal time is incredibly exciting. Bringing our teams and clients together under one strong global brand positions us to deliver even greater value, innovation, and impact in the years ahead. It’s about building on our history while looking confidently to the future.”
While the change involves a new name and logo, it opens new opportunities for clients, including access to a wider range of sector expertise, innovative resources, and the confidence of working with one of the fastest-growing certification bodies worldwide.
With its unified brand and shared purpose, Amtivo is set to deliver even more value to organisations across every sector as it continues to grow its presence in over 30 countries worldwide. As the transition progresses, clients and partners can find the latest updates and information at amtivo.com/uk.
