Home » The Ultimate Guide to Promoting Your Certification
You’ve put in months of hard work to achieve or maintain your certification, and that is no small feat. It is a milestone worth celebrating—not just for you, but for everyone involved in the process.
But how do you make sure your organization and its stakeholders truly recognize the importance of your certification and the many benefits it brings?
With our extensive experience certifying thousands of companies, we’ve created an “Ultimate Guide to Promoting Your Certification”. This guide, which you can view below, contains actionable ideas and templates to help you make the most of your achievements and save you time.
Who should know about your certification?
The answer is simple: absolutely everyone! Celebrate your success with your team, shareholders, investors, clients, and prospects—and make sure they understand why your certification matters to them. This is a powerful way to build trust, retain business, open doors to new opportunities, and even attract top talent by showcasing your commitment to excellence.
Top tip: Download our handy templates below to save you time and get a head start.
Increase the visibility of your certification by showcasing your Amtivo certification logo across key customer touchpoints. Add it to your website, email signature, business presentations, newsletters, training materials, and more. Logos and a link to logo usage guidelines can be found via the “Download Logo” link below.
Top tip: Link your certification logo to the relevant service pages on the Amtivo website to help your clients understand the value of your certification.
Build trust and credibility by showcasing your certification in a news story on your website. Highlight its value, explaining why it matters to your clients and potential new business customers. See our handy template to help you get started, via the “Download Template” link below.
Top tip: Within your news story, include links to relevant certification pages on Amtivo’s website to provide your readers with a better understanding of the certifications you hold.
Announce your certification on social media to celebrate your achievements and build awareness of the certifications you hold, enhancing your brand’s reputation. Select the “Download Visuals” link below to use our images to save you time, or create your own! Share posts on platforms like LinkedIn, X, and Facebook.
Top tip: Link back to your news story on your website to provide readers with further information. Plus, make sure you tag Amtivo on LinkedIn so we can reshare your post to reach a wider audience! Tag: @amtivo-usa
Circulating a press release about the importance of your certification and commitment to excellence will enhance your organisation’s reputation, help you to stand out from your competitors, and increase prospects’ consideration. Explore our press release template via the “Download Template” link below to save you time.
Top tip: Think about publications and outlets that align with your industry to increase the chances of media pick-up. Use tools like PRFire to reach relevant media outlets and trade publications for better coverage.
Update your sales messages to include references to your certification. Make sure your staff understand the benefits of holding certification and ensure that they can confidently explain to clients and prospects why they should choose you over your competitors.
Top tip: Incorporate the benefits of your certification to clients and prospects into your sales scripts, website FAQs, and proposals for maximum impact.
Showcase your success! Share your certification journey, its importance, and the benefits it has brought to your business, while leveraging your achievements to pursue new business.
Top tip: Enter local business awards, speak at networking events, and explore trade association opportunities.
If you’ve had a positive experience with Amtivo, we’d greatly appreciate a glowing review on our Google reviews page. Your feedback is valuable as it helps us continue to provide you with exceptional services.
Promoting your certification is an excellent way to showcase your hard work and commitment to excellence. It might also open the door to new business opportunities! We hope you’ve found our guide helpful to really maximize the value of your certification for your organization.
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Reach out to our dedicated team, ready to guide you and start your certification journey.
