Welcome to Amtivo in the US, formerly Orion, ASR, CMA, Audit3 and QSR.

Orion Logo ASR Logo CMA - Amtivo Quality Systems Registrars Inc. Logo
Julian Russell

Julian Russell

Chief Product Officer

LinkedIn

Education

University of Cambridge

Expertise

Lead Auditor

Julian Russell

Biography

Julian Russell is Chief Product Officer at Amtivo, based in the UK. Drawing on a Master’s degree in Chemical Engineering from the University of Cambridge and his qualifications as a Lead Auditor in ISO 9001, ISO 14001, ISO 27001, ISO 45001, and ISO 50001, Julian brings deep technical expertise and a customer-focused approach to product innovation. 

He has worked in the ISO certification industry since 2009, building on senior leadership experience in the chemicals, food, and plastics sectors from 1994 to 2008. Julian joined Amtivo in 2019 when the businesses he co-owned - Equas and MyActiv - became part of the Amtivo group. Until 2024, he led the company’s product development and compliance functions. Today, his focus is on creating services that complement and extend Amtivo’s core ISO certification offering, helping customers achieve their goals with confidence. 

Outside of work, Julian is a keen sailor, a passion he discovered in 2020. He enjoys pushing the boundaries of where and with whom he sails, travelling widely. He also enjoys exploring the commercial potential of emerging technologies - an adventurous mindset that mirrors his innovative approach at Amtivo. 

A list of articles written by Julian

What is Information Security

How Third-Party Internet Risks Can Threaten Your Business: What to Know and How to Respond

Learn how ISO 27001 helps manage third-party risks in your digital ecosystem.
AS9100 - Aerospace

Aerospace and AI Take-Off: Enabling Responsible Innovation with AS9100

Discover how AI is transforming aerospace manufacturing and how AS9100 ensures safety, reliability, and compliance in AI-driven operations.
A guide to US State Laws for Businesses

When to Report a Data Breach: A Guide to US State Laws for Businesses

Data breach laws differ by state. Learn what qualifies as a breach, who to notify, and how to stay secure.
Amtivo US - 7 Principles of Quality Management

The 7 Principles of Quality Management

Discover the 7 principles of quality management and learn how they can help your organization set up an effective QMS.
Covid processes

Have Your Business Processes Adapted Since COVID-19?

Outdated processes slow you down and increase risk. Discover how ISO standards can help your business adapt, improve, and stay compliant.
What new opportunities are emerging for U.S. businesses as clean energy reshapes the industrial landscape?

What New Opportunities Are Emerging for U.S. Businesses As Clean Energy Reshapes the Industrial Landscape?

Explore how ISO 14001 helps U.S. businesses meet clean energy goals, manage risks, and strengthen supply chain credibility.
Amtivo - ISO 9001 is changing

ISO 9001:2015 Revision

ISO 9001:2015 is being revised. Discover what changes are coming in ISO 9001:2026 and how they’ll impact quality management systems worldwide.
Amtivo US - What are the benefits of a QMS

What Are the Benefits of a Quality Management System?

Discover the benefits of a Quality Management System and how one could strengthen your organization over the long term.
Amtivo US - Quality Management Vs QC Vs QA

Quality Management vs. Quality Assurance vs. Quality Control—What’s the Difference?

Understand the differences between quality management, assurance, and control—and how quality control benefits your business.
ISO 9001 - what is a quality management system

What Is a Quality Management System (QMS)?—A Simple Overview

Discover how a Quality Management System (QMS) helps businesses deliver consistent results through organized processes and clear responsibilities.
ISO 9001 - What is a Quality Management System

Quality Management System (QMS)—Implementation Explained

Step-by-step guide to QMS implementation for anyone involved in implementing and managing quality systems.
Amtivo US - QMS vs TQM

Quality and Total Quality Management—QMS vs TQM

Discover the differences between Total Quality Management and an efficient Quality Management System, and how to apply both.