What helps SMBs stand out and succeed? Beyond innovation and resilience, it often comes down to credibility, especially in competitive and regulated markets.
This year’s World Accreditation Day is all about empowering small and medium—sized businesses to meet regulatory requirements, improve internal processes, and grow their businesses in local and international markets—but it can be hard for these businesses to gain momentum. Limited resource, tough competition and difficulty accessing new markets are some of the challenges faced by SMBs today. But what can they do to combat it?
At Amtivo, we work with SMBs to assess their management systems against internationally recognized standards, helping them build trust, demonstrate competence, and grow with confidence.
Accreditation vs Certification: What’s the Difference?
Though often mentioned together, accreditation and certification serve different roles in the world of ISO.
Accreditation is for certification bodies—like us. It means we’ve been independently approved by ANSI National Accreditation Board (ANAB) to certify businesses like yours to internationally recognized standards. It proves our competence, impartiality, and credibility. We’re accredited, so your certification is trusted with confidence.
Certification is for businesses like yours. It formally recognizes that your organization meets the requirements of a specific standard, such as ISO 9001, ISO 27001 or ISO 14001. Certification from an accredited body shows your commitment to quality, compliance and consistency—across customers, partners and regulators.
How Certification Helps SMBs Comply, Improve, and Grow
In 2024, 99.9% of the U.S. private sector business population was made up of small businesses—according to the U.S. Small Business Administration. This data highlights the vital role of SMBs in driving compliance across the business landscape.
Certification to recognised international standards offers SMBs a credible way to demonstrate robust internal systems and a commitment to best practice When issued by an accredited certification body, it provides third—party assurance that helps SMBs meet stakeholder expectations, build trust and compete more confidently.
From ISO 9001 for quality management, to ISO 27001 for information security, and ISO 14001 for environmental management, certification provides SMBs with benchmarks against which to build a management system that aligns with their business goals and priorities.
Despite their scale and contribution, many SMEs face challenges in proving their capabilities—particularly in sectors that demand consistent proof of quality, data protection, or environmental responsibility.
What to Expect from the Certification Process as an SMB
For many SMBs, the idea of certification can feel daunting, but it doesn’t have to be.
We aim to make the process as straightforward and transparent as possible. Our certification journey typically follows five key stages: enquiry, application, assessment, certification, and ongoing surveillance.
To support SMBs at every stage, we’ve created resources such as:
- Step-by-step Certification Process Guide (PDF)
- Practical certification checklists for ISO 9001, ISO 14001, ISO 27001 and more
- An ISO Buyer’s Guide to help you get started
These tools are designed to help SMBs understand what is required at each step, identify gaps ahead of assessment, and prepare with peace of mind.
Why Certification Supports SMB Growth
ISO certification offers SMBs a powerful combination of business improvement and competitive advantage. It’s not just a technical process—it’s a strategic tool for credibility, efficiency, and long-term resilience. Other benefits of certification might include:
- Improved credibility with clients, suppliers, and stakeholders
- Easier access to new contracts, especially in regulated sectors or supply chains that require ISO-certified systems
- Greater operational efficiency, through structured internal processes and continual improvement
- Risk management, particularly in areas like information security (ISO 27001) or health and safety (ISO 45001)
- Stronger environmental or social responsibility credentials, for businesses pursuing ISO 14001
Ready to Start Your Certification Journey?
Ready to learn how certification can support your growth? Contact our team today.
