New Name, Same Dedication to Your Success: British Assessment Bureau will Rebrand to Amtivo
in Autumn 2026.
For over 30 years, we’ve been proud to support our clients with dependable ISO certification and related services – helping thousands of organisations improve quality, meet regulatory requirements, and grow with confidence.
In autumn next year, we will take the next step in our journey by rebranding as Amtivo. This change reflects our alignment with the wider Amtivo Group – while strengthening our ability to deliver even greater value to our clients.
While our name is changing, everything our clients trust us for will remain the same. Our people, values, expertise, and customer-focused approach are here to stay.
British Assessment Bureau has been part of Amtivo Group since 2018, and this rebrand completes a group-wide strategy to bring all group companies together under a single identity – Amtivo – allowing us to serve our clients with deeper expertise and the backing of one of the fastest-growing names in global certification.
Caroline Plumb, recently appointed CEO of Amtivo adds: “Joining Amtivo at such a pivotal time is incredibly exciting. Bringing our teams and clients together under one strong global brand positions us to deliver even greater value, innovation, and impact in the years ahead. It’s about building on our history while looking confidently to the future.”
We plan to complete the rebrand before the end of 2026, providing plenty of time for our clients and partners to make preparations. In the meantime, British Assessment Bureau will be operating as part of the Amtivo website – amtivo.com/uk – our new online home. It includes everything you need to know about our continued services as British Assessment Bureau, our plans to rebrand to Amtivo, and how we’ll continue to support businesses under the Amtivo name in 2026 and beyond. We are excited about what lies ahead, and we remain committed to supporting our clients through the transition and beyond, with the same dedication to service and quality.
Our name is changing. Our people, services, accreditation and commitment to our clients’ success are not.
