As you’d expect, customer focus is the first principle, right where it should be. It covers both customer needs and customer service, emphasising that a business should understand what its customers need, when they need it, and how to exceed their expectations.
Businesses that proactively anticipate and adapt to customer needs build stronger loyalty, drive revenue growth, and reduce waste. By refining processes and continually improving their approach, organisations can enhance customer satisfaction, creating a solid foundation for long-term success.